Written by Lotfi Drif on Oct. 17th 2019
ow I Get A 5X ROI On My Facebook Ads & Scale My Campaigns
Facebook is the most underpriced advertising platform of our current time. With over 2.23 billion monthly active users & an average CPM of $7.19 (in USA for 2018), it’s easy to see why more people are investing their marketing dollars into Facebook Ads.
Written by Lotfi Drif on Oct. 17th 2019
3 Extremely profitable targeting/placement strategies that I've been using with Facebook Ads in the past 12 months (That I still use everyday)
1.Interest grouping + affinity based interests.
Let's say I'm planning to test 20 different audiences, instead of picking 20 influencers in my niche I'll split it up into 3-4 groups. So I would pick 5 influencers, 5 books, 5 magazines and 5 brands within that niche.
Written by Lotfi Drif on Oct. 17th 2019
3 High ROI CBO strategies for your fb ads
Here are 3 things I recommend:
1. When launching your ecom campaign, avoid making changes in the first 3-4 days as it takes some time for Facebook to optimise everything especially if you're doing a CBO. You have to remember that Facebook needs to distribute the budget between the adsets over time to get you the best results.